By Whole Story Editors, September 27, 2016
Every week Whole Foods Market imports Fair Trade roses from Ecuador, and when a 7.8 magnitude earthquake hit the country earlier this year, our floral buyers wanted to find a way to help the thousands of families displaced by the disaster. This week, individual long stem roses will be available for purchase in our floral departments for $2 each, and 100% of the proceeds will go toward a guaranteed $100,000 donation to Hogar de Cristo, an emergency home contruction program.
By American Forests, November 27, 2015
With the goal of helping to restore forest ecosystems, Whole Foods Market is partnering with American Forests, the largest non-profit membership organization dedicated to planting trees.
By Paige Schilt, June 17, 2015
In Colombia, families face many obstacles to educational success. Government-funded public schools typically provide only one year of preschool, and many schools operate on a half-day schedule. Working parents with infants and toddlers often struggle to find high-quality child care during those crucial early years.
Whole Foods Market sources some of our Whole Trade® flowers from Elite Flower in Facatativá, Colombia, where an innovative program provides early childhood education, primary school and scholarships for children of farmworkers.
By Elizabeth Leader Smith, March 28, 2015
Toward the end of a long, cold, grey Midwest winter, nothing brightened our home like pink tulips, yellow daffodils or a mixed bouquet.
By Paige Schilt, February 10, 2015
Flowers are fleeting, but the sentiments they express are timeless. With that in mind, we asked Whole Foods Market® Floral Buyer Diana Westcott for expert tips to extend the life of roses.
By Paige Schilt, February 7, 2015
Whole Foods Market’s legendary Quality Standards make it my go-to place for Valentine candies, luxurious body care, and Whole Trade® flowers that give back to the communities where they were grown. Here’s a quick run-down of the goodies I’ll be giving as gifts this year.
By Elizabeth Leader Smith, November 6, 2014
Fresh, vibrant blooms on a holiday table cover a multitude of hosting sins from children’s toys sprawled out at guests’ feet to the slightly over-toasted sliced almonds in the salad. Flowers make everything better – especially flowers with the Whole Trade® Guarantee.
By Paige Schilt, April 30, 2014
By Diana Westcott, April 28, 2014
For all she’s done, mom deserves flowers that will really wow her. With so many choices it’s hard to pick out just the right blooms. Fear not! Here are some ideas for all types of moms.
By Diana Westcott, March 1, 2014
Tulips are happiness on a stem. Making a tulip arrangement is a great way to cheer up your winter mood and add a splash of color to your home. There are enough tulip colors to have a different look every week. And because tulips continue to change and grow after they are cut, your arrangements will have a new look every day!